For example, I’m going to follow the money. The President, even before he became President, made it clear where he wants to invest the government’s money. Healthcare. Energy. Construction. Education. And he’s a big believer in big government too. These themes were reinforced not a week ago in his State of the Union speech. Do I agree? Who cares? From Caesar to Churchill, smart business owners I know who want to do things quicker and better don’t let politics get in the way of making money. They follow the money, and keep their personal opinions separate from their business.
Advertise in local press. This can be an easy way of attracting some interest, local press generally are desperate to generate revenue, therefore if you leave it until just before the deadline this can reduce the price of this form of advertising! Make sure that your advert is specific … Read More