The reason that Wikipedia?s adoption of NOFOLLOW on every single outgoing link caused such a stir is because many people viewed it as the most hypocritical decision that Wikipedia could have made. The reason that Wikipedia has become so popular and performs so well in the SERPs is that bloggers and web site owners commonly reference Wikipedia. When they do this, they provide a link back to Wikipedia. Every time that this process occurs, Wikipedia gains a little more popularity in the search engines. When Wikipedia decided to implement the NOFOLLOW tag, they are telling the search engines that although we reference a web site and may use content from it in our article, we do not want you to give it any credit. It is for this reason that many have started to view Wikipedia as a massive hypocrisy.
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